This comes in as the foremost process in planning g a journey. Before any actual planning, a traveller must come up with a destination. In the dreaming stage,  Inspiration is the key ingredient here. Website and Social Media are the best channels to give motivation to the dreamers. By sharing vivid imagery and great content, you will help your potential customers to visualize their imagination of the journey. This approach increases the chances of your potential clients going to your country or even your town.

At this stage, travellers have thought out exactly where to go and we need to help them cut through the online clutter to get in contact with your brand. We maximize your brand visibility through different digital platforms. Since travellers heavily rely on Verbal Communication; forum seeding, blog writing, review on OTA platform are an effective way to promote your brand. KOLs could be another option to spread your brand far and wide as they have established credibility in a specific industry with a large audience base.

Travellers become aware of your brand now.Make sure your official website is well established and easy to search. Impressive layout with a user-friendly interface, accurate content strategies, and juicy content can improve the bounce rate and average time spent on your website. It is also important to note that while the travellers are checking your website, they will also surf through your competitors’ site. Competitive Advertising can help to target your competitors’ customers and thus to influence their buying choices.

Once they make up their minds about which hotel to stay, where to eat, which transportation mechanism to engage, they will proceed to make Bookings. You can actively motivate more bookings by implementing an easy booking process. You can then proceed to do up-selling or cross-selling with a sound Content Strategy to boost the order value by sending them e-guidebook to review your full services/products; hotel coupon for spa, restaurant and pick up services.

For the business that does not require reservation such as retail, you can decide to have a Social Media Campaign to encourage travellers to visit your place. For example, whoever follows your page can get a gift at the store. It is also easier to ask them to leave a review or sharing after the trip.

This state implies that the customer has safely journeyed to your place and is ready to maximize the experience as a local would. You have to make sure they have a fantastic time and leave having maximized satisfaction. People use social media anytime and anywhere, even when they are traveling. They are often inspired to go to a place was that not initially planned in the trip through real-time sharing on Social Media.

To accurately harness this opening, you can create your hashtag and encourage the existing customers to share the experience or photos with the hashtag by giving out coupons or gifts. A travel guide of your local recommendations can also increase your engagement and build the goodwill of your company.

The Mobile device is a great advantage because it allows travellers to share their thoughts in real-time on a digital channel.  Most people decide their travel options based on recommendations from family and friends. You can encourage customers to share their after trip experiences using their social media; this act can be the necessary spark which would ignite the start of a future trip. Try to expand your “verbal communication” reach base.

Actively engaging in the stages described above will help route customers to meet your target. You should also ensure that your travellers are followers on your social media pages so that they can share their experience and encounters with your brand. Moreover, you should treat your social media channel as a Customer Relationship Management (CRM) platform; doing this will help you generate unexpected returns.