Planning an advertisement campaign in China, you want to know what apps the Chinese turn to and the platforms they use, as there are tons of distribution channels to choose from, depending on your demography, target audience, city or even province. These channels span social media, OTA, mobile ad and search engines. We illustrate how we went about an online ad campaign forNgong Ping 360.
Client’s Objectives:
Ngong Ping 360 is a gondola lift on Lantau Island in Hong Kong. By placing banner ads on Baidu, Ngong Ping 360aimed to promote its Golden Week Campaign;a ride ticket discount and mini game – a QR Code Hunt.
What We Did:
The banner was designed to promote the idea of family-suitable activities. Getting started, a family photo illustration of a famous travel KOL日子很无聊小姐who has a massive base of 1 million followers was used. Apart from discount wordings like “limited-time offer” and” 40% off”, our savvy Chinese content creation team localized all contents and graphics to match the taste of Chinese tourists. We also applied the same concept on the landing page, but in more details, and we provided the link to buy a ticket on Fliggy – a travel agency platform. Customers could buy the tickets and package with the online special offer.
Achievement:
Although the banner ads campaign timeline was quite short, only 12 days, we reached 1.4 million Chinese, mostly from tier 2 cities such as Guangdong and Jiangsu. We also gathered an impressive 20K clicks and an average page time of2 to 3 minutes, ensuring the campaign was wildly successful across the board.