Trip.com launched one billion yuan fund and announced its post-coronavirus tourism recovery plan – V plan in early March. Over hundred of destinations and brands has joined this project. James Liang, co-founder of Trip.com, said “Over 10% of global GDP contribution is from tourism industry. Regrettably, tourism is suffering the most from the coronavirus outbreak.” He emphasized that the recovery plan works on the premise that the coronavirus outbreak is under control. It aims to relieve the cash flow burden of suppliers as well as to revive Chinese tourism industry
The recovery plan have started from March and will last for whole year. One of its campaigns called “Book Future Travel” also launched in March. Travellers are given free booking change and refund throughout the whole year. More importantly, the packages are on super discount which range from 20%-60% off.
Moreover, Trip.com unveiled its 2020 Destination Wishlist of Chinese. Many participants show their eagerness of travelling inbound or even outbound.
The top 20 international destinations are:
- Thailand
- Japan
- Singapore
- Vietnam
- Dubai
- Indonesia
- Malaysia
- Australia
- Germany
- U.K.
- Canada
- Morocco
- New Zealand
- Italy
- South Korea
- Brazil
- Chile
- Argentina
- Israel
- Fiji
Highlights of V Plan
Why named as V Plan? V symbolizes re-bounce. Though tourism industry is now in recession, it will eventually bounce back.
Maximize impact of the funding by cooperating with destinations and brands, Trip.com assumed the promotion and advertising will have more than 20 billions exposures and reach 2 hundred millions users.
Trip.com will provide tourism recovery data in terms of user search, view, order, save, result of poll and etc. These data will be public to Governments for free.
Establish more than thousand products with discount and flexible policy
10 initiatives to recover tourism, more than hundred organizations such as tourism board have joined.
Public welfare activity to promote Wuhan
Source: Trip.com
